In January, we did our annual all-staff meeting, and then I scheduled 1:1 meetings with every team member to do a SWOP.

Yes. SWOP. You’re probably thinking, “Wait. Isn’t it SWOT?”

Yes. It is. Strengths. Weaknesses. Opportunities. Threats.

But when I sat down to plan those meetings, the “T” didn’t sit right with me. We weren’t analyzing competitors. We weren’t mapping out market risks. We were talking about our people.

Overview

Amen Annie is a Christian woman-owned small business creating faith-centered gifts designed to mark life’s meaningful moments. Bright & Gray Creative partnered with Amen Annie to build the brand from the ground up , shaping not only how the brand looks, but how it communicates, connects, and grows across every touchpoint.

This project is a strong example of our story-driven, ecosystem-based approach to branding, content, and social media.