Proof my brain does still work

In January, we did our annual all-staff meeting, and then I scheduled 1:1 meetings with every team member to do a SWOP.

Yes. SWOP. You’re probably thinking, “Wait. Isn’t it SWOT?”

Yes. It is. Strengths. Weaknesses. Opportunities. Threats.

But when I sat down to plan those meetings, the “T” didn’t sit right with me. We weren’t analyzing competitors. We weren’t mapping out market risks. We were talking about our people.

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Your listing is, like, really pretty.

Real talk for a second.

Before Bright & Gray Creative existed, I was actually studying for my real estate license. I’ve always loved real estate. The stories behind homes, the connection, the why behind the work.

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5 Reasons to Outsource Your Social Media Management

In today's digital age, establishing a strong presence on social media platforms is essential for businesses and nonprofits of all sizes. However, we get that managing social media accounts effectively requires a significant investment of time, resources, and expertise. This is where outsourcing your social media management can offer numerous benefits.

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