We love to judge a book by its cover.

We love to judge a book by its cover—because we know the right visuals tell the right story.
Your brand is more than a logo; it’s your first impression, your reputation, and your invitation to connect. At Bright & Gray Creative, we craft purposeful brand identities that reflect your mission, capture your personality, and position you to stand out. Whether you're just starting out or refining an established business, we offer a range of branding options to help you show up with clarity and confidence.

Design board for Joshua Edward Designs featuring color palette, logo, branding elements, and sample photographs with elegant typography and gold accents.
A workspace with a color palette book, color swatches, a tablet with a color diagram, and an Apple computer.

we start with
a mood board
like this

Full Brand Development

Perfect for established businesses or nonprofits looking for a complete brand transformation with strategic visuals, messaging, and collateral.

What’s Included:

Visual Identity

  • Custom logo suite with multiple variations (primary, alternate, submark, favicon)

  • Black & white and transparent background versions

  • Horizontal and vertical logo layouts

  • Final files in all professional formats (AI, EPS, SVG, PNG, JPG, PDF)

Messaging & Strategy

  • Tagline and brand phrase development

  • Core messaging that reflects your mission and values

Typography & Color

  • Curated font pairings

  • Custom color palette with HEX, RGB, CMYK, and Pantone codes

Brand Guidelines

  • Full brand style guide with usage rules, color specs, and best practices

  • Clear instructions for designers, vendors, and printers

Collateral (printing not included)

  • Business card design (front and back)

  • Coordinated stationery: letterhead, envelope, and email signature template

File Delivery

  • All assets neatly organized and labeled for easy use

Person holding a white test strip over a wooden desk with colored paper swatches in front. The desk has pens, markers, and cups, with part of a computer screen visible.

Brand Starter Guide

Ideal for businesses that want a polished, versatile brand presence—without the full investment.

What’s Included:

  • Full Logo Suite: primary, alternate layout, submark, and favicon

  • File formats: AI, EPS, SVG, PNG, JPG, PDF

  • Custom color palette (HEX, RGB, CMYK)

  • Typeface selection and usage guidance

  • Light messaging development (one tagline + 2–3 brand phrases)

  • Two-page brand style sheet (condensed version of the full guide)

Person using a MacBook Pro to design a logo on a graphic design software.

Brand Essentials Package

Perfect for early-stage businesses who need the core pieces to launch with confidence.

What’s Included:

  • Primary logo (full-color with transparent background)

  • One alternate layout (horizontal or vertical)

  • One icon/submark

  • PNG, JPG, and PDF formats

  • Custom brand color palette (HEX and RGB codes)

  • Typeface recommendation

  • One-page mini brand sheet (logo use, fonts, and colors)

Comparison of two gift box options: Option 1 is a magnetic box with pattern and tissue paper; Option 2 is a ribbon pull box with 'With Love' graphic and matching tissue paper. Additional layered gift box with ribbons, logo, and tissue.

We can’t wait to put your logo to work!

A simple, professional logo solution for entrepreneurs who just need the basics.

What’s Included:

  • Primary logo in full color

  • Transparent background version

  • PNG, JPG, and PDF formats

  • One round of revisions

Logo Only Package

Considering an Upgrade Later?

We know timing and budgets can vary. If you start with a smaller package and decide to upgrade within six months, we’ll apply the full amount you already paid toward the higher-tier package. It’s our way of growing with you.