We make the marketing part make sense.

We think like a CMO—so you don’t have to.
Get strategic direction, leadership-level marketing support, and a partner who understands your business inside and out—without the cost of a full-time hire.

What Is a Fractional CMO?

You're wearing all the hats—but marketing shouldn't be one of them.

A Fractional Chief Marketing Officer (FCMO) gives you the high-level strategy of a marketing director and the hands-on support of an entire creative team. At Bright & Gray, this isn’t a one-person gig—we bring the whole squad. You get expert direction and the ability to actually execute the plan, all under one roof.

We bridge the gap between vision and action. Whether you're a growing business, a purpose-driven nonprofit, or a founder with big goals and a small team, we bring clarity, consistency, and creative firepower—without the need for a full-time hire.

What Does Fractional Marketing Support Look Like?

Our Fractional CMO service is designed to give you the brains of a CMO—without the full-time commitment. You choose how you need us most, and we plug in exactly where you need strategic clarity, creative support, or execution help.

We work with clients on an as-needed or recurring basis, supporting everything from big-picture strategy to day-to-day direction. Some ways clients use their time with us:

What’s Included:

Marketing Strategy & Planning Quarterly or annual planning, campaign mapping, goal setting, brand positioning, and launch timelines.

  • One-on-One Strategy Sessions
    Zoom or in-person meetings to troubleshoot challenges, review performance, or make confident next steps.

  • Creative Execution, Handled by Our Team
    We don’t just make the plan, we bring it to life. From copywriting and design to video, photography, and social media, our in-house team takes the reins so you don’t have to manage a dozen freelancers or juggle creative deadlines.

  • Product or Program Development
    From idea to shelf (or launch day), we help you develop new offers, services, or physical products. This includes naming, messaging, and go-to-market strategy—as well as packaging design, product mockups, and branded visuals that make your launch feel polished and professional.

  • Content Calendar Planning
    Monthly or seasonal planning sessions to map out your messaging, promotions, and platforms.

  • Implementation Support
    When strategy meets action—whether it's writing launch copy, reviewing a sales page, or mapping your email sequences.

  • In-Person Intensives
    Need a strategy reset? We can meet onsite for half- or full-day sessions to deep dive into brand goals, campaigns, or team structure.

  • Team or Founder Coaching
    Empowering you or your internal team to confidently own your marketing through structured support and real-time feedback.

No Guesswork. No Overhead.
Just Smart, Strategic Support.

Whether you need a right-hand for a season or a partner to build your next big thing—we’re here for it. Let’s build something brilliant, together.