Think of us as your brand’s digital hype squad.

Insights.
Engagement.
Views.
Reels.
Feeds.
Posts.
Likes.
Save.
Share.
Followers.
Favorites.

Oh my words!!

We believe social media is more than just pretty posts and clever captions. Social media is your brand’s voice, values, and vibe, all wrapped up into a digital presence that connects, converts, and builds real trust. Most likely, there’s part of your business that you’d just stop paying attention to when things get busy, but for many business owners, that’s exactly what happens with their social media feeds. This leaves your platforms feeling inconsistent and random, and you’re never able to see that coveted ROI on the hours you spent in Canva creating your post!

We offer everything from full social media management to strategy coaching, so whether you want us to take the reins or just need help steering the ship, we’ve got you.

Why Social Media Matters

The following data underscores the impact of social media on consumer behavior and brand performance. Strong connections, consistent posting, and visual-first content significantly increase engagement, build trust, and influence purchasing decisions.

A digital infographic titled 'Connection Drives Purchases' from Sprout Social, 2023, showing a doughnut chart and a statistic that 76% of consumers say they are more likely to buy from a brand they feel connected to on social media.
A infographic titled 'Social as a Research Channel' showing that 54% of social browsers use social media to research products and services, with a circular chart illustration.
Bar chart titled "Consistency Pays Off" from HubSpot 2023. Shows two bars; one labeled "Irregular" with a value of 1 and a light blue color, and the other labeled "Consistent" with a value of 2 and a dark green color. The chart indicates that brands that post consistently have up to 2 times higher engagement than those that post irregularly.
Bar graph comparing engagement with posts without visuals (1x engagement) and with visuals (2.3x engagement), titled 'Visuals Boost Engagement' by BuzzSumo, 2022.
Table of contents page with numbered sections about branding, market analysis, marketing strategy, creative roadmap, and worksheets, with corresponding page numbers.
A graphic titled 'The BGC Roadmap' with a dotted path connecting five location pins at the top. Below, there are two sections with pink highlights. The first section is titled 'What is the BGC Roadmap?' and describes a marketing strategy service. The second section is titled 'How to navigate the roadmap?' and explains the customizable phases of the roadmap.

Step One: Marketing Assessment

A strategic foundation for your message, mission, and marketing.

Your brand should do more than look good—it should work for you. That’s where our Brand Blueprint comes in. This is the very first step we require before diving into content creation and social media. Whether you're starting from scratch or need to realign, this deep-dive gives us the clarity and strategy to move forward with purpose.

What’s Included:

  • Brand Voice & Identity Audit: Clarify your tone, values, and the way your audience feels your brand.

  • Audience Personas: Define who you're talking to—and how to reach them effectively.

  • SWOT & GAP Analyses: Uncover your strengths and opportunities, and identify the gaps holding you back.

  • Market Research: Understand what sets you apart and how to stand out in your industry.

  • Storytelling Framework: Align your mission, voice, and impact into a cohesive narrative.

  • SMART Goals & KPIs: Set measurable objectives that drive intentional growth.

  • Custom Marketing Roadmap: A phased plan for content, design, and engagement that works with your budget and goals.

Person holding a smartphone, browsing a grid of images on a social media app, with a blurred indoor background.
Person holding a smartphone displaying social media analytics and activity data with a green plant in the background.

Step Two: Choose a Monthly Management Package

Option 1: social starter

— 6 static posts (1-2 per week)
— 2 carousels (bi-weekly)
— 1 reel
— 20-minute monthly planning call

Option 2: social growth

— 8 static posts (2 per week)
— 8 carousels (2 per week)
— 4 reels (1 per week)
— Quarterly, 2-hour content day included
— 20-minute monthly planning call
— Quarterly reporting

Option 3: social impact

— 12 static posts (3 per week)
— 8 carousels (2 per week)
— 8 reels (2 per week)
— Two 20-min monthly planning call
— Two monthly 20-minute planning calls
— Monthly reporting

Option 4: Build your own package

We know that not every organization fits neatly into one of our packages, and that’s completely okay. Every business is unique, with its own goals and needs. That’s why we offer the flexibility to build a custom social media package tailored just for you.

A promotional poster for learning content creation and videography. It features text and two images: one of a woman using a laptop and smartphone for social media, and another of professional video equipment, including a camera set up for filming.

Step Three: Choose Your Add-Ons

We offer flexible add-ons to expand your content strategy. A Photo Content Day gives you a focused two-hour session at one location to capture curated brand and lifestyle images, while an Extended Photo Session provides a half-day shoot across multiple locations for a larger image library. For brands that thrive on seasonal updates, our Seasonal Campaign Bundle delivers three one-hour sessions spread across six months — perfect for keeping your visuals fresh year-round.

If you’re looking to elevate beyond photography, our Videography options provide cinematic storytelling. You can upgrade a Content Day into a Videography Day, swapping your two-hour session for high-quality video with up to three edited short-form reels. A Half-Day Videography Session allows for a larger scope, with multiple reels professionally filmed and edited. For brands seeking consistency and impact, our Quarterly Videography package includes a full-day shoot each quarter with multiple deliverables, guided by a pre-shoot strategy meeting and shot list.

These two videos were captured on the same day during the same client session. The first is a quick behind the scenes clip filmed on an iPhone, authentic and in the moment content that works well for social media. The second is the polished brand video we produced with professional equipment, showing how videography transforms the same story into a cinematic experience.

Other Services to use with Socials

Looking to go deeper? These additional services are available for brands that need additional support beyond core management:

  • High-quality videography (professionally captured and edited—not iPhone video)

  • High-quality photography sessions (on-location content creation)

  • Paid ad management (includes setup, monitoring, and reporting)

  • Pinterest management (great for visual and product-based brands)

  • Email marketing (paired with social to increase conversions and engagement)

  • Travel for in-person services (available outside of the Birmingham, AL area)

Social Media Coaching

Want to keep content creation in-house but need help with strategy and consistency? We offer one-on-one coaching sessions to guide your content planning, brand voice, and audience engagement.

We also offer a brand discovery session (an abbreviated version of our Brand Blueprint) to help us understand your business before diving into coaching. This ensures our guidance is tailored, strategic, and aligned with your mission—even without a full blueprint or management contract.