I've been hunting for "You've Got Mail" all week. Streaming services don't have it. I'm pretty sure I have the DVD somewhere, but finding it feels like more work than it should be. So now I'm actually considering buying my favorite movie for the third time. Which is wild. But also, that movie owns me in a way that no algorithm can replicate. I keep coming back. I buy it again. I tell other people to watch it (I literally just insisted that Chloe watches it before she goes to New York City in a few weeks).

In January, we did our annual all-staff meeting, and then I scheduled 1:1 meetings with every team member to do a SWOP.

Yes. SWOP. You’re probably thinking, “Wait. Isn’t it SWOT?”

Yes. It is. Strengths. Weaknesses. Opportunities. Threats.

But when I sat down to plan those meetings, the “T” didn’t sit right with me. We weren’t analyzing competitors. We weren’t mapping out market risks. We were talking about our people.

Real talk for a second.

Before Bright & Gray Creative existed, I was actually studying for my real estate license. I’ve always loved real estate. The stories behind homes, the connection, the why behind the work.

On January 5th, we gathered our entire Bright & Gray Creative team for our all-staff meeting and vision casting for 2026. It was one of those evenings that felt both energizing and sobering in the best way. 

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