Bright & Gray Creative

What Does Multi-Location Social Media Management Actually Cost?

For businesses managing multiple locations, service lines, or sub-brands, here's a side-by-side look at building it in-house versus partnering with our team, built around your numbers.

Build Your Core Plan

Choose your tier
Strategic onboarding (one-time)$2,000
Equal to one month at your selected tier. Includes a multi-entity discovery session, one content day, an expanded marketing assessment, and a messaging framework across your brands or locations.
Content days per month1 ($500/mo)
Recommended for Foundation: 1 per month. $500 per session, add more any time.

Optional Add-Ons

A few of the most common upgrades. Brand photography, headshots, and podcast production are also available, just ask.
Fractional marketing support0 hrs/mo
$250/hour for ongoing strategic direction, campaign planning, and oversight.
Graphic design support0 hrs/mo
$175/hour for social graphics, marketing collateral, and digital or print assets.

Compare to an In-House Alternative

Annual salary$65,000
A senior generalist capable of overseeing multiple locations or brands typically commands more than a single-location social media manager.
Payroll taxes & benefits25%
Applied to salaried staff only.
Software & subscriptions$250/mo
Scheduling tools for multiple profiles, Adobe, Canva, and similar.
Bright & Gray Creative
Strategic onboarding (one-time)$2,000
Tier + content days$2,500/mo
Total investment (12 months)
$32,000
    In-House Alternative
    Annual salary$65,000
    Taxes & benefits$16,250
    Tools & subscriptions$3,000/yr
    Fully-loaded annual cost
    $84,250
    • One person covering every location, platform, and piece of content
    • No dedicated photography or video capability
    • Ramp-up time learning every brand and audience
    • PTO, sick days, and turnover risk, with no backup
    Over 12 months, partnering with Bright & Gray Creative saves you $52,250, about 62% less than building this in-house.

    Whether you're running three locations or eight, the goal is the same: one coordinated voice, without building a department to get there.

    These numbers are planning estimates based on the details you enter and typical benchmarks for multi-location and multi-brand marketing roles. They're meant to help you compare your options, not as a guaranteed quote.