Bright & Gray Creative

What Does Multi-Location Social Media Management Actually Cost?

For businesses managing multiple locations, service lines, or sub-brands, here's a side-by-side look at building it in-house versus partnering with our team, built around your numbers.

Build Your Core Plan

All plans are 12-month contracts.
Choose your tier
Strategic onboarding (one-time)$2,000
Equal to one full month of service at your selected tier. Includes a multi-entity discovery and alignment session, a marketing assessment, a messaging framework across your brands or locations, and one content day to get things moving.
Content days per month1 ($500/mo)
Minimum 1 per month required. Recommended for Foundation: 1 per month. $500 per 2-hour session.

Optional Add-Ons

Layer in what your team needs. Event photography, podcast production, and more are also available — just ask.
Hours per session2 hrs — $650/session
4 sessions per year, averaged as a monthly equivalent.
Team members5 people — $500/session
Annual session averaged as a monthly equivalent.
Fractional marketing support0 hrs/mo
$250/hour for strategic direction, campaign planning, and oversight.
Graphic / web design support0 hrs/mo
$175/hour for social graphics, web updates, collateral, and digital or print assets.

Compare to an In-House Alternative

Annual salary$65,000
Fair market range for a senior social media generalist managing multiple locations or brands: $55,000–$75,000/yr.
Taxes, Overhead & Tools
Payroll taxes & benefits25%
Applied to full-time salaries only. Includes employer-side taxes, health benefits, and PTO.
Software & subscriptions$250/mo
Scheduling tools for multiple profiles, Adobe, Canva, and similar.
Manager's Time
Hours per week managing this hire (or team)4 hrs/wk
Includes check-ins, feedback, approvals, and day-to-day direction.
Manager's hourly rate$50/hr
Based on the salary of whoever is overseeing this work internally.
Training & Onboarding
Weeks to full productivity, per hire8 weeks
During this window, output is estimated at 50% capacity for full-time hires. Manager spends double their normal weekly hours training each person. Both costs are amortized across the year.
Bright & Gray Creative
Strategic onboarding (one-time)$2,000
Tier + content days$2,500/mo
Total investment (12 months)
$32,000
    In-House Alternative
    Fully-loaded annual cost (incl. yr 1 training)
    $0
    • One person covering every location, platform, and piece of content
    • No dedicated photography, video, or design capability
    • PTO, sick days, and turnover risk with no backup
    • Manager's attention pulled away from running the business

    Whether you're running three locations or eight, the goal is the same: one coordinated voice, without building a department to get there.

    These numbers are planning estimates based on the details you enter and typical benchmarks for multi-location and multi-brand marketing roles. They're meant to help you compare your options, not as a guaranteed quote.