Jessica Morales | Creative Director & Founder
Brand Strategy and Creative Direction Rooted in Birmingham, AL
Jessica Morales is the Creative Director and Founder of Bright & Gray Creative, a full-service creative studio based in Birmingham, Alabama. With more than 15 years of experience in branding, photography, marketing strategy, and creative direction, Jessica leads a talented team of creatives and photographers, guiding projects in brand development, website design, social media management, and brand photography. She thrives on helping clients hand over their vision with confidence, knowing it will be shaped with excellence, integrity, and creativity.
A Creative Career Built Across Industries and Audiences
From Corporate Boardrooms to Nonprofit Mission Boards
Jessica's experience spans corporate, nonprofit, small business, and ministry clients, giving her a perspective on storytelling that most strategists simply don't have. Her heart for ministries and nonprofits runs deep, and she has managed digital media campaigns for political candidates, collaborated with churches, and partnered with businesses of every size. That wide-ranging background is exactly what makes her approach to brand strategy so effective: she knows how to find the story that connects, no matter the industry or audience.
15 Years of Experience in Branding, Photography, and Marketing Strategy
Jessica has worked in the creative field for more than 15 years. In 2017, she launched The Storie Co., a creative and marketing studio that grew out of her passion for storytelling and brand strategy. In 2024, The Storie Co. merged with A Morales Production to form Bright & Gray Creative, bringing together two complementary creative visions under one roof. For years, Jessica also wrote at her personal blog, documenting her family's adoption journey and shaping her philosophy that the best stories weave honesty, hope, humor, and heart.
Strategic Marketing Leadership Without the Full-Time Price Tag
One of Jessica's fastest growing service offerings is fractional CMO services, giving businesses across Birmingham and the Southeast access to senior-level marketing strategy and creative direction without the cost of a full-time hire. Whether she's building out a brand strategy from scratch, managing a social media management program, or stepping in as a strategic thought partner, Jessica brings the same level of intention and excellence to every engagement.
Brand Photography and Visual Storytelling Across Alabama and the Southeast
Jessica is also an experienced brand photographer, helping businesses and nonprofits across Birmingham, Hoover, the Florida Panhandle, Destin, 30A, and Orlando build visual libraries that actually reflect who they are. Her approach to [brand photography] is rooted in the same philosophy that drives everything she does: find the real story and tell it well.
Nonprofit Marketing, Church Partnerships, and Community-Rooted Work
Jessica's commitment to community shows up in her client roster as much as it does in her personal life. She leads a four-year-strong book club, serves on PTO at her kids' elementary school, and takes her role as an aunt very seriously. Outside of work, she treasures time with her family raising Brighten and Grady, alongside dogs Swanson and Rory. As a lifelong Atlanta Braves fan, she loves sharing that obsession with her kids and traveling to as many Major League Baseball parks as she can.
Serving Businesses and Nonprofits Across Birmingham, the Southeast, and Beyond
Jessica Morales is based in Birmingham, Alabama and works with Bright & Gray Creative to serve businesses, nonprofits, and growing brands across Alabama, the Florida Panhandle, Destin, 30A, Orlando, and throughout the Southeast.
Work With a Birmingham Brand Strategist and Creative Director Who Gets It
If you are ready to hand over your vision to someone who will treat it like her own, let's talk.