A stagnant site is costing your more than you think

A few years back, right after we merged The Storie Co. and A Morales Production to become Bright & Gray Creative, I got invited to a networking event. Honestly, I almost skipped it. We were still figuring out who we were as a new brand, and the last thing I wanted to do was hand out business cards with an identity that wasn't fully formed yet.

A few months ago, a physical therapist opening a new practice came to us as a referral. Like so many business owners at the beginning, he had been thinking deeply about what his brand should represent. He had even run some logo ideas through ChatGPT and landed on a concept that resonated: mountains, as a metaphor for the work his clients are doing every day.