In January, we did our annual all-staff meeting, and then I scheduled 1:1 meetings with every team member to do a SWOP.

Yes. SWOP. You’re probably thinking, “Wait. Isn’t it SWOT?”

Yes. It is. Strengths. Weaknesses. Opportunities. Threats.

But when I sat down to plan those meetings, the “T” didn’t sit right with me. We weren’t analyzing competitors. We weren’t mapping out market risks. We were talking about our people.

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